I love the concept of story. I believe in the power of story and would call myself a storyteller. Story based communication is often the most powerful and has the longest lasting impact and potential to incite transformation and action. Bottom line: story is good.
However, I think we (I’m including myself in that) get dangerously close to using story as the latest “technique” or “strategy.” And I think in the process we are going to ruin it. Story is powerful because it’s relational and God designed us to be relational beings. When we turn it into a strategy or technique we strip away that relational quality.
I think we’d see a greater impact if we stopped trying so hard to tell a good story and instead we focused on simply living a good story. Because if we live a good story I think communicating in story will naturally flow out of that. I think we need to find a way to be intentional without being strategic. When we become too strategic we quickly lose focus of why we are really doing what we’re doing in the first place.
How do we do that? Short answer: I don’t know. I think I know what it looks like when I see it, but I can’t yet define how to get there. And maybe I never will…maybe it looks different for each individual/organization.
What are your thoughts? Agree? Disagree?